Your A.R.S. subscribers are self-selected raving fans!

Too many online marketers waste precious time thinking, pondering, and ruminating about their A.R.S. Of course, by A.R.S. I am referring to your Auto-Responder System and it is one of the most important (and confusing) components for baby boomer online marketers.

At EmpoweredBusinessEntrepreneurs.com we receive a ton of daily emails asking us which is the best Auto-Responder System and why. To help you get over the hump of trying to figure this out on your own, here are a few tips to help you make a decision and get into action.

Your A.R.S. is one of the most important parts of your marketing system and without one you are severely handicapping your business. It allows you to:

• Communicate with the people who visit your website
• Send emails to your subscribers
• Automate the emails so they go out in a specific sequence
• Leverage your time
• Deepen your relationship with your web visitors
• Build your list of targeted traffic
• Presell your product, service, or opportunity
• Develop your marketing pipeline

Simply stated, your A.R.S. gives your web traffic the ability to stay connected to you by subscribing to your periodic emails or newsletters.

Your A.R.S. subscribers are self-selected raving fans of your materials,
and they are therefore very qualified to consume even more
of your information, offers, products, and opportunities.

As an “attraction marketer”, you are in the business of building relationships and educating visitors through quality content. Without an Auto-Responder System you do not have a mechanism in place to further pre-sell your raving fans. In effect, your attraction marketing goes to waste if you do not have a method to “capture’ the people who are most interested in you and the content that you are posting on the web.

An auto-responder gives you the ability to:

1. Collect the names and email addresses of your web visitors
2. Legally communicate with them via an automated system

Please notice we said “legally communicate”. This is very important because a good A.R.S. has a “double opt-in” feature that meets the requirements of the FTC’s CAN-SPAM Act of 2008 which prohibits marketers from soliciting people who have not specifically requested information. So if you are emailing people to tell them about your product, business, opportunity, or service and they have not subscribed or opted-in to receive this information, stop doing it right now!

Instead set up your Auto-Responder System by choosing the one that best meets your needs. We have used the following auto-responders and can personally ‘vouch’ for each one of them.  There are others that we have used and intentionally left off of this list.  And there are many other auto-responders and contact management systems that we have never used.  So feel free to do your own research, and let us know what you discover.

Also please understand that as your marketing needs change, you may need to invest in a more sophisticated Auto-Responder System.  It is never fun to have to change your auto-responder but it happens as your business (and list) grows — and that’s a good thing!  If you already know that you are going to be doing some significant relationship building and online marketing in the future, then choose an auto-responder now that you can ‘grow into’.  We can personally recommend Aweber as a good choice for beginners who need an A.R.S. that can also fulfill the needs of a professional online marketer.

Our favorite Auto-Responder Systems:

Aweber – http://www.empoweredbusinessentrepreneurs.com/aweber
Excellent. Our favorite. Gives emails a “SPAM” rating, tells you if you have broken links, allows you to parse email lists, sophisticated tracking data, integration with 3rd party systems (1Shoppingcart, Facebook, Twitter, etc.), and it is used by some of the biggest, baddest, most successful online marketers in the industry.

1ShoppingCart – http://www.empoweredbusinessentrepreneurs.com/1shoppingcart
Excellent but only for those doing or planning on doing significant sales and marketing. Excellent live phone support. Reliable and very powerful.

Oprius – http://www.empoweredbusinessentrepreneurs.com/oprius
Good for a beginner using a contact management system for the first time. 30-day trial, lots of support, integrated scheduler and calendar. Opt-in boxes are not customizable (at the time of this writing.)

Site Build It! – http://spamcheck.sitesell.com/ebe.html
Look if you have Site Build It and you are on a budget, start with their auto-responder program. It’s completely integrated with newsletters and it’s included in the total cost of SBI so you do not have to add an extra expense.

Now that you have this information, get you’re A.R.S. in gear and set up your email marketing system today! Sign up for one of the free trial periods and learn how to use an auto-responder effectively. Write a minimum of 7 short emails that go out automatically every 3 to 4 days and over deliver quality content to your subscribers.

If you want to see an excellent A.R.S. in action, go ahead and opt-in to our Empowered Business Entrepreneurs A.R.S. (below) and you will see firsthand how an effective Auto-Responder System works.  Just fill in your name and email address in the form below:

Check Out Our A.R.S.!

And guess what else?  Not only do we go to great lengths to protect your email privacy, but we also provide you with an opt-out link with every email.  So that if you get tired or bored with us — which is highly unlikely  — you can unsubscribe to our series of life-changing emails at any time.

So go ahead … check out our A.R.S! We don’t mind a bit!

Warm Regards,

Lisa and Alicia