An Online Marketing Course From Two Renegade Professionals – Ann Sieg and Mike Klingler

If you’ve been following us closely in Empowered Business Entrepreneurs, then you know we have been quite successful at creating and providing valuable information to others who are in business for themselves.  Your business success is important to us. Building a business is not always easy. And we are certainly aware that taking an online marketing course may not have been your first selection of things to do over the summer for building your business.

We have experienced the same sense of overwhelm and frustration in learning how to bring in a cash flow and remain in the ‘black ink’. So, learning online marketing was necessary to get to the next level. We just had to bite the bullet and dive in!  Thankfully, we learned right from the start that finding a mentor would be critical to our success and learning how to keep our small business doors open.

The Internet is the medium that is available to almost everyone – no matter their demographics, income level, or where they live geographically. Online marketing has now become the number one way to reach millions with nearly no out of pocket expenses. Using the Internet is quite literally holding the world in your hands.

Finally, everyone has access to promoting their business without paying exorbitant advertising fees to newspapers or magazines. Most of us could never even consider the power of TV, radio or billboards, because of the excessive costs it represents to our small business budgets.

The Internet can generate the same kind of sales that a multi-million dollar
TV campaign does, but for a mere fraction of the cost.

However, you need to have the right skills and tools to make this kind of online marketing impact.

At Empowered Business Entrepreneurs we refer small business owners to only a few online marketing courses that offer unbelievable value. All are very good programs, some with more benefits the others.

But a new course is opening up for just a pre-determined time and it has caught our attention.It’s called Renegade Breakthrough Mentoring Program (RBMP). It’s a program spearheaded by my mentor Ann Sieg. Ann and her new business partner Mike Klingler of Renegade Professional have teamed up to offer a very elite online marketing course.

It provides tremendous value including a six month mentoring program with Ann Sieg and Mike Klingler.

Their focus is to Develop Your Business “Power and Influence” Skills. They’ve already set up a members-only forum to interact with other interns that are part of the online marketing course program.

We want to tell you that the price tag may be a bit heavy for your budget.  One thing we have never recommended to anyone is to go into debt to pay your online marketing courses.  We feel that Renegade Breakthrough Mentoring Program would be a good fit for someone who is serious about building a business using online marketing techniques.  If you have the tenacity to stick with the program for six months, do the homework and apply what you learn, then this is an incredible opportunity to work with Ann Sieg and Mike Klingler.

[However, if you are limited in your finances, you can still participate in an exceptional online marketing course through the monthly membership of Renegade Professional when their doors open again (rumor is that it will be soon!). To start the benefits of this online marketing just log into Renegade University and walk through Steps 1 through 3. We are confident you won’t be disappointed!]

The doors  open to Renegade Breakthrough Mentoring Program on Monday, May 18th.  This very unique online marketing course opportunity.  Click on this link now to purchase your spot in the six month mentoring program with Ann Sieg and Mike Klingler: http://EBE.renegadebreakthroughmentoring.com

Those who join RBMP during May 18 through May 25 will have one year free membership with Renegade Professional (nearly $600 value).

Don’t delay. Consider your budget options now. Is this a right fit for you? If it is, you are in for some real study time. Be prepared to get into homework mode and consistent action to develop your online marketing skills. If you have more questions go ahead and Read This Before Buying the Renegade Breakthrough Mentoring Program.  But do it now while Ann Sieg and Mike Klingler are accepting new students.

Be sure to ‘Speak Your Mind’ below and let us know what you think.  We are here for YOU!

The Empowered Business Entrepreneurs Renegade Professional Forum Video Intro

When we (Alicia Bausley and Lisa Hanfileti) developed Empowered Business Entrepreneurs to help small business owners develop an online advertising and marketing presence, we asked ourselves, what would be the most powerful way to help people through the challenges of getting through the Renegade Professional training courses?

The answer was obvious! We all need a place to gather to be able to ask questions, share ideas, get feedback, and learn from other motivated and like-minded entrepreneurs. So we created the Empowered Business Entrepreneurs Renegade Professional Forum to provide a place for anyone to come (even people who are NOT members of Renegade Pro) to get help with their online marketing and training. And we made it entirely FREE!

We invite you to take a look at our EBE Renegade Professional Forum Video Introduction so you can get an overview of how valuable this resource is for you and your entire team. Welcome aboard!

The EBE Team Renegade Professional Video

We weren’t kidding when we promised to provide (in the words of Ann Sieg) “insane value” when you joined our Empowered Business Entrepreneurs (EBE) Renegade Professional Team.  Just take a look at our EBE Team Renegade Professional Video:

If you haven’t joined Renegade Professional yet and you want to take advantage of the power of EBE, you have two choices:

1. Join Renegade University by setting up your free membership, through our EBE link here: http://EBE.renegadeuniversity.com.  This gives you the opportunity to upgrade to Renegade Professional at any time through your University account and you will remain connected to us as members of Renegade Professional.
2. Join Renegade Professional through our EBE link here: http://EBE.attractionmarketingmanifesto.com/renegadepro/.   This gives you immediate access to our EBE Renegade Professional Team News as well as first alerts on all our webinars, ebooks, and training materials.

If you are already a member of Renegade Professional with a different Guide, that’s okay.   You can still benefit for our online Forum.   It’s the best place on the Internet to interact with and learn from like-minded business owners who are marketing and advertising their businesses online.

Click Here to read more about the EBE Professional Forums.

7 Steps to Market your Small Business Online: How to Simplify Information Overload

The steps to market your small business online is an overwhelming task  (information overload) unless you have some guidance and resources to help you along the way.  Reading The Attraction Marketer’s Manifesto will start you on your journey to learn how to use the power of the Internet to attract customers who are interested in YOU and your small business.

In our free ebook and video,  “The Inside Scoop on The Attraction Marketer’s Manifesto”, we highlight three of Ann Sieg’s key principles for successfully marketing your small business online:

1. Simplify information overload
2. Master the basics of online recruiting and selling
3. Move past lead generation

Before you can do steps 2 and 3, you must deal with step 1.  In fact, if you cannot simplify information overload you will end up like most beginner online marketers.  Overwhelmed, burned out, and broke!

The best thing to do to address information overload is to make a commitment to learning the skills you need to succeed, and then get into a training program that will teach you those skills.  It all sounds simple enough.  Especially when there is an excellent all-in-one training site just for Internet marketers.  (Look at this training video on how to create a Squidoo Lens to attract people to you.)

But there is still confusion about how and where to start.  Andrea Beadle sums it up when shes states,

I’m so excited about all of this that my head is spinning and I am struggling to work out what to implement first… there just aren’t enough hours in the day and I’m not up to getting up at 4am like you guys!

I’m currently re-writing my site, changing keywords etc and wanting to implement some more of what Ann and Mike talk about but there are just so many things I want to do that I don’t know which to focus on first!! Twitter, squidoo, articles, my website or a blog, writing my own ebook….

Are you able to give me any advice about where we should focus first?

One of the big mistakes we see small business owners make when learning how to market a small business online is to dive into different trainings without understanding the basics of online marketing.  For example, we urge you to understand the term attraction marketing (learning to attract buyers to you), learn the importance of providing valuable information first and foremost in your marketing content and become a solutions provider to others.

A perfect example of helping others and ultimately landing a sale is Lowes website.  Lowes is a home improvement store.  Take a look at how they educate their buyers who are searching for a home improvement solution.   They make no mention of the fact that they want people to buy from them!

The sale ultimately happens because they are teaching and earning credibility through their website.  Thus, they drive real traffic (the kind who have to get in their cars!) to their store where they select and purchase their supplies for their home improvement project.

As a student in online marketing, it’s great to learn how to put up a YouTube video, but if you do not have a website, blog , or lead capture page to drive your viewers to, then you have skipped crucial parts of your marketing plan.  You need to create a platform where you will be visible.  All the training in the world without the proper kind of action will get you nowhere.

The second big mistake we see is that people jump all over the place in their training and refuse to stay on one course of study until they complete the training session (for example if you are studying blogging  – stick with it for several weeks or months before moving to the next category such as building a website or YouTube).

In Andrea’s case (above) where she is excited about all the options, but unsure about where to begin, we recommend doing some planning and following these steps.

1.    Understand the basics of marketing online(attraction marketing, provide value first, not trying to sell in your content).

2.   Get the proper training for online marketing.

3.   Study one to two categories that you are most interested in.  Some examples include blogging, YouTube video, ezine articles.

4.   Establish the primary platform (website, blog, Facebook, Twitter) through which you want to communicate to your audience and set it up.

5.   Set your calendar (by actually writing in your weekly hours) and remain accountable to yourself to study and get into action.

6.   Find a study partner (more on this very soon!) that matches your personal profile, goals and desire.

7.  Write a daily to do list and prioritize what needs to be done first.  At the end of the day take the things you did not accomplish and put them on the next day’s to-do list.  Prioritize again.

The biggest challenge we face as we teach other small business owners how to simplify information overload, is that training is just one step.   If all you do is sit in on training class after training class without ever putting your new knowledge into action (such as consistently adding new content to your blog to provide value and attract prospects), then you are missing a critical part of the business building equation.

It may be helpful to write a list of all the things you want to accomplish (e.g. Twitter, Squidoo, Articles, Website, Blog, Write an ebook, etc.,) and next to each item and prioritize which ones you want to do first.  Please don’t try to do them all at once.  That will be information overload.  Here are some of the strategies you will want to implement into your business plan of things to accomplish:

• Attract prospects to you and your business
• Provide valuable content to them to build teach and build credibility
• Create sales and cash flow
• Bring more customers through the door and make repeat sales
• Position yourself as an expert in your field

These 7 steps to market your small business online can start today.  Get into consistent action.  Plan out your training schedule and then implement what you’ve learned by creating valuable, sought-after, needed content.  When you provide information that solves other people’s problems, they will keep coming back for more.

Also, you will minimize your feelings of overwhelm and frustration if you map out your schedule and stick to it.

We have some exciting resources to give you that will make your training and action steps easier to accomplish.  So stay tuned!  Be sure to register for our next Webinar on March 28, 2009.

Warm regards,

Lisa and Alicia