Mindset Over Matter: How to Approach Online Network Marketing to Achieve the Best and Fastest Results

If you are reading our 2010 network marketing book, “The Lead Conversion Kit” (formerly titled, “Rich Network Marketer, Poor Network Marketer”), it is because you are looking for a solution.  You know there is a better way to use the Internet to build an online network marketing business, but you just cannot seem to put all the pieces together to make it work.

Most likely you fit into one of these 3 categories:

A)    An enthusiastic Site Built It! owner who is investigating the best way to incorporate a MLM into your website’s monetization model.

B)    A Network Marketer who is trying to attract qualified leads and build a global downline using the Internet and you want to how SBI! will provide the answer

C)    A potential SBI!er and a potential network marketer who is wondering how these puzzle pieces fit together to create the perfect home business

Whichever category you are in, we can guarantee your success (and failure) based on one single factor… Your Mindset.

Let us explain.

The SBI! approach and the traditional network marketing mindset are at odds. (Don’t worry, there is a fantastic solution waiting for you up ahead.)  For now, determine which mindset is driving you so you can begin to make any necessary adjustments to ensure your success.

The SBI! Mindset

The mascot of SBI! is the Tortoise for a very good reason. Not because working fast is bad, or because we NEED to be slow.

The reason is because being methodical and doing proper research simply takes time.

When you try to save time by skipping such steps as researching your niche, planning your site concept, and developing a monetization model, then the result is not the high performing, income-generating website you envisioned, but rather a lonely, desolate website that just sits on the web without attracting visitors or producing income.

The time you spend in the initial stages of planning your website and doing keyword research, pays off (literally and figuratively) down the road.

Site Build It! is unique among website software companies. Most companies will show you the flashy templates and designs first, knowing that is what drives most people to make a purchase.  SBI! won’t even let you look at their hundreds of free design templates until you have developed a site concept that passes the profitability test.

Why would they do that?  Let’s face it, SBI! could sell a lot more sites if they let people see templates first and didn’t bother with a rigorous step-by-step guide.  Why on earth would SBI! force you to plan out your website as if you were starting a business?

It’s simple.  SBI! wants you to succeed in building a profitable business through your website. They are MORE interested in helping you build a sustainable and successful business with your website than they in selling a large volume of sites to people who do not stand a chance of making it on the web.

Building a business takes planning and hard work. SBI! hands you the “10-Day Action Guide” to walk you step-by-step  through the process of researching and planning not only your website, but your entire business.  They teach the proven “Content>Traffic>Presell>Monetize” process.  With the SBI! Mindset, your website IS your business.

Now, let’s compare the SBI! Mindset, where the emphasis is on research, planning, and testing, to the traditional network marketer’s mindset.

The Network Marketer’s Mindset

If the SBI! mascot is the Tortoise, the network marketer’s mascot is the Hare.

Network marketers lack identity and purpose; they do not know if they are business owners trying to sell, or product-enthusiasts trying to share.

They are driven by trying to meet monthly product volume requirements and trying to desperately get more people interested in their business so they can make enough money to pay for their monthly products.

Sadly, many network marketers jump from one scheme to another trying to get their ‘business’ to take off, without ever sitting down and planning out a marketing strategy.  Most uplines, even if they are successful, do not develop a proven marketing process to teach their downline to help them succeed.  It gets worse for the network marketer when the Internet is added to the mix.   Because the hectic pace and speed on the Internet adds a false sense of time pressure that heightens the frantic Hare Mentality.

All too many network marketers turning to the Internet for help get attracted to one Get Rich Quick scheme after another.  It is a recipe for disaster.

You cannot build a successful SBI! website and online network marketing business with a Hare Mindset!.

There’s hope.

Shift your thinking.

Become a Renegade.

The Renegade Mindset

Thanks to Ann Sieg, author of,  The Renegade Network Marketer, network marketers have another option.  They can rid themselves of the Hare Mentality by adopting the Renegade Mindset.

In a nutshell, the Renegade Mindset is a marketing-centered mindset.  What that means practically speaking is that as a network marketer, you should no longer think of yourself as an employee of your MLM, but rather as an independent business owner.

You are your own boss and as such you must take responsibility for the identity (branding) and marketing of your business.

The Renegade Network Marketer teaches you how to shift your thinking so that you use the power of the Internet, to build YOUR credibility as an independent business owner. In this way you focus on teaching others valuable information, instead of leading with facts about your MLM products or compensation plan.

With this new approach, your MLM becomes one part of a very broad monetization plan.  You are not dependent solely on your MLM for revenue.  The Renegade marketing model expands your income sources to include an unlimited number of proven affiliate programs, joint ventures, and even your own products.

The key is, you are approaching your leads, prospects, customers, and clients as a credible expert and provide valuable information, resources, and leadership.  (Don’t worry, it is not as difficult as it sounds!)

In this marketing-centered approach, if you learn the fundamentals of marketing, you can apply them to building any successful business on the Internet.

The Powerhouse Combination of SBI! and The Renegade

The Renegade approach is very consistent and compatible with SBI!.  When you combine the two and add a dash of a little something we call the consultative selling process, then you have a powerhouse online network marketing business on your hands.

In “The Lead Conversion Kit” we even give you the secret formula in Chapter 12 and it goes like this:

Traffic + Solving Problem Live + Asking for the Sale = Cash Flow

You see, the part of the formula that most online marketers are missing right now is the part that happens after you attract the leads.  It’s called ‘lead conversion’ and if you do not know how to convert a lead into a buying customer, well, we hate to break it to you, but you don’t have a business.

How To Go From the Hare to the SBI!ing Renegade – And Become an Empowered Network Marketer”!

Here’s the deal…

If you bring your old network marketing mindset to SBI! and expect to succeed, you are in for a rude awakening.  Save yourself the anguish and start today with learning the mindset of the Empowered Network Marketer.

Rid yourself of the hare mentality and become a strong and steady tortoise walking the proven path of success.  This is a process and it will take some time to make the ‘shift’.  But you can do it!  Here are some real life practical tips to get you started:

• Get out a calendar. Write down your goals for 1 month, 3 months, 6 months, 1 year.  It is very do-able to have your website up and 30-pages of keyword focused content written in 3 months.  Depending on your current knowledge of the web and how much time you have to devote to your SBI! website, you may be able to have your 30 pages up sooner.

• Set a Schedule. Consistent action is the most important component of your schedule.  Working on your website one day a week is not enough.  It is better to work for an hour a day than 7 hours one day a week.  Ideally you can work a couple of hours every day or every other day.  Whatever you decide, schedule the exact days and the hours of the day you will be working on your SBI! website and stick to it.  Example:

• Lisa: When I started, I got up at 5 a.m., worked for 2 hours before work and then limited watching television in the evenings so I could use an hour of that time too.
• Alicia: I took a 10-day chunk of my Christmas vacation time and worked for 4 hours every morning, determined to get the framework of my SBI! site “up”.

• Do not get distracted: Turn off your IM, email alerts, phone.  Unsubscribe from mailing lists, especially affiliate marketing lists.  Any email that says “act now!”, “only 24 hours left”, etc are marketing techniques that are extremely effective at grabbing the “hares”.  These will waste your time and money.  You can always file these emails away and come back to them in a few months.

• Learn effective ways to deal with frustration and overwhelm. Exercise routines, healthy eating, regular breaks, fresh air, and laughter.

• Be accountable: Use the SBI! 10-Day Action Guide checklist, find a study buddy, participate in regular training tutorials, and write out your goals and the timeframe (even the date!) within which you want to accomplish each.

• Make it FUN! This is your business!  Celebrate milestones, Selecting a domain name, putting up your homepage, submitting your sitemap, 10 pages of content, 30 pages of content, adding RSS, each step is getting you closer to your ultimate goal of building a successful business.

To learn more and stay focused on building your successful online network marketing business, be sure to read our introduction in “The Lead Conversion Kit” where we outline the “7 Proven Steps To Turning Online Leads Into Paying Customers And Downline Members”.  We even recommend printing out the graphic and hanging it where you can see it every day.

It is your road map to building a successful independent business on the Internet.  And it is also what separates the desperate network marketer from the empowered network Marketer.

Keep up the great work!

Alicia and Lisa

P.S. Here are the 3 essential tools you need to start building your online business today:

1. Site Built It! (SBI! 2.0) – your internet marketing platform, or home base.  (Yes, you can still apply ALL the techniques we teach you by using a different website or blogging platform.  But if you do not already have a preference or you are new to online business, then we highly recommend SBI! 2.0.
2. The Renegade Network Marketer – your guidebook and resource guide.
3. The Lead Conversion Kit – the marketing, sales, and lead conversion training manual for you and your team.

Go get ‘em!

Alicia Bausley and Lisa Hanfileti

How the Acupuncturist Met the Internet Guru and the Sales Queen

I hope you read Alicia’s post last week called, How the Internet Guru and the Sales Queen Met.

Wouldn’t you have loved to have been a ‘fly on the wall’ during that very first phone consultation between Ann Sieg, the Internet Guru, and Alicia Bausley, the Sales Queen?!

I am sure neither of them knew the deep friendship and strong business bonds that would grow from that very first phone call.

It makes you think, doesn’t it? When you pick up the phone to do consultative selling, you just never know what business friendships and relationships will develop.

And I guarantee neither Ann nor Alicia predicted joining forces with an acupuncturist!  Sometimes even I wonder how I got myself here.  (But just between you and me, I pinch myself every day because I can hardly believe my good fortune!)

The thing is, I am probably not all that different from you.

You see, I was not interested in gurus or queens in October 2007 when I was learning how to use the web to market my acupuncture practice.

I was happily learning how to build my very own Site Build It! website.  I was super proud of myself for actually creating a website that was earning me money!  Especially because I was a total web novice.  I was content to just keep building my acupuncture website.  End of story.

That is, until Ken Evoy of SiteSell, Inc., made an interesting post in the Site Build It! Forums.

If you are an SBI!er, you may remember Ken introducing us to a network marketing expert named Ann Sieg.  According to Ken, Ann had apparently unraveled the puzzle of how to generate an endless amount of qualified leads using the power of the Internet.

Ken does not endorse just anyone. So I paid attention.   He said that Ann Sieg bases her business on over-delivering quality information and offering value to her customers.  Hmm… that was very consistent with SBI!’s approach and it appealed to me.

Moreover, Ann taught network marketers how to shift their thinking from working for their MLM to becoming independent, marketing-focused entrepreneurs.  I liked hearing that too!

I started to wonder if I could actually fulfill my dream of multiple sources of residual income by following Ann Sieg’s system.

I decided that the only way I would know is if I gave it a try!

So I bought The Renegade Network Marketer ebook and attended the two live web classes on “How to Put the Net into Network Marketing” by Ken Evoy and Ann Sieg.

Ann Sieg said something very interesting in those web classes that changed my life.

Little did I know that a few words Ann said during those webinars would be responsible for the Sales Queen (Alicia Bausley) picking up the phone and calling ME!

What was it that Ann said? She talked about developing your business brand by creating your own product.  She stated that product creation can be as simple as taking someone else’s ideas and rephrasing them and adding your own perspective.

In that moment, “The 7 Great Truths of InterNetwork Marketing” was born!  I wrote this short ebook using information from Ken and Ann’s web classes and I added my own experiences.

I actually got up the nerve to send a link to the ebook to Ken and Ann, asking for their permission to use their information.  I also was worried about using the title (since it was a clear play on Ann Sieg’s, “The 7 Great Lies of Network Marketing”).

You’ll never believe what happened.

Ann called me!  And Ken emailed me!  They both gave me their full support to go ahead with the ebook.  I thought I had it made!

I had never written an ebook before and did not know anything about marketing or autoresponders.  I just did the best I could and put it ‘out there’.

Fortunately it landed in the hands of The Sales Queen, Alicia Bausley.  Alicia read my ebook and immediately called to invite me to join her on a “little project”.  That project was to write an ebook called, “How to Build Your MLM Business” with 6 other members of her team.

Alicia and I ‘hit it off’ as they say.  Although we have different backgrounds, we have very similar working styles.  It did not take us long to figure out that we were a good team.

Alicia has exceptional sales training skills, experience, and knowledge.  She really is the Queen of lead conversions!

I have a solid background in building an online business with Site Build It! and have teaching and writing skills that complement Alicia’s.

Joining forces to write “The Lead Conversion Kit” was born out of our desire to help struggling online network marketers and to duplicate the brilliant marketing model that Ann Sieg teaches.

Perhaps you are like many of the new online network marketers we have talked to who have made the transition from calling friends and family to using the Internet, but still remain stuck when it comes to converting website traffic into buying customers.

“The Lead Conversion Kit” is a comprehensive training manual to show you how to take the exact same steps that the big gurus are taking to generate income.

One of these steps is to repackage – or repurpose – content. We cover all of this in Chapter 11: Perceived Value and The Sideways Sales Funnel.

Learning these few tricks will totally change your business.

I want you to know that there isn’t any reason you can’t be just as successful as the Internet Guru and the Sales Queen.

Oh, and the Acupuncturist, too!

Learn more about “The Lead Conversion Kit”, here:

http://tlck.empoweredbusinessentrepreneurs.com

Peace,

Lisa Hanfileti

P.S.  We briefly cover The 7 Great Truths if InterNetwork Marketing in Chapter 1 of “The Lead Conversion Kit”… right after our section entitled, “Ken and Ann, Sitting in a Tree…”

Goodnight, Sweetheart, Goodnight . . . Online Network Marketers Are you Singing A Goodnight Lullaby?

As online network marketers who may be struggling to get your business going I wanted to share an important marketing tip and at the same time, make you smile.  So here it goes… I watched this video of these adorable boxer puppies being sung to sleep (and unless you are just completely heartless, this just HAS to move you).

As I watched this video I couldn’t help but think that so many network marketers are doing the exact same thing with their MLM. That is, singing their audience to sleep.

Now you may think your own private song and dance show about your MLM products or company is taking your business and you to celebrity-ville, but in reality are you a bit ‘off tune’?  What I mean is, “are you singing for the right audience?”

Here’s a group that DID sing for the right audience (us baby boomers, in particular!):

I’m talking about the right target audience here!  The Spaniels didn’t put their audience to sleep! No way, in fact their song reached the U.S. top Pop 30 chart because their audience couldn’t get enough of their singing..

“What’s A Target Audience?“

Target Audience.  It’s one of the most misunderstand phrases for new online network marketers.  And it’s a shame, because it takes them all the way back to old school methods of network marketing – where we were taught to approach anyone and everyone about our product and our opportunity (at the same time!).

Ouch!

When you ‘sing’ your song to your target audience, you want them to sit up and take notice.  You do NOT want to sing them to sleep, where they click off your website or blog, because the ‘song’ isn’t right for them.

Here’s an example:

I could have titled this page, “How to Fix the Fuel Pump on your Car”

What would that one headline have done for you?

Well, quite frankly, my target market is network marketers who need expert help and guidance to build a successful online business.  So, that headline certainly would NOT get people to my blog or website.  And even if they did stumble upon this site, they wouldn’t stay here, because the message does not interest them (well, a couple of you guys MIGHT like this topic – but don’t count on me to fix your fuel pump!).

You see, you have to determine WHO you want to ‘sing’ to so that you attract the right audience and keep them mesmerized with your ‘voice’.

What tiny little target market might be interested in what you have to teach with your network marketing product?

Yes, I said teach, because successful online marketing is about educating others about a solution for their problems, challenges, or needs.

If your network marketing company sells greeting cards, then you are going to promote a greeting card product.  Ask yourself who specifically could be your audience?  Well, honestly, I can think of several ‘audiences’ immediately.   How do I do that?  I think about WHAT that product could do for someone with a particular problem.

Notice, I said product and not opportunity, because that would be an entirely different audience (more on that in another blog post).

Here’s another example.

I need to consider the problem of my target audience.  I ask myself, “How could a greeting card help someone?”

Then I write down my ideas:

• It could be a relationship builder – allowing a friendly and warm exchange of communication
• It could be a show of gratitude by thanking a customer for their business and making them feel special
• It could be a referral generating tool, sending a $5 gift card each time a referral comes in prompting them for more referrals
• It could be a customer retention strategy, providing valuable information in a more personal way,  to keep a customer base attrition to a minimum
• It could further pre-qualify a lead flow
• It could be a way to communicate with family and friends
• It could be a way to set someone apart from typical direct mail

Now, I have started to generate a list of HOW my product could help, but I want to fine tune it to WHO it can help.  I have many choices.  So, I start my list again:

• Realtors (a specific target audience)
• Veterinarians
• Tax Accountants
• Dentists
• Small Business Owners (a more general audience)
• Network marketers
• People who love to write (a more general audience)
• Journalists  (a more specific audience)
• Mothers
• School teachers
• Dads

Now, I have something to work with here.  So let’s say I want to start writing content to my target audience to promote my network marketing product.  I’m going to review my list and choose, specifically, veterinarians.  Now, all the content that I write about is going to talk just to THEM and teach them how my product can solve their problem!

All the keywords I use in writing my blog or website, would be giving them good quality information that educates them on the use of a greeting card to further their business and increase their bottom line profitability.

I am ‘singing’ to the right audience.  But I won’t be putting them to sleep, because they will be interested in I what I have to say, as long as I make sure to keep the information valuable to them and to address their specific wants, needs, desires and challenges.

Remember, your writing must be all about YOUR audience.  It must be about them.  Or you will put them to sleep, or they will click off your website, blog or article.

So, one more time, let’s sing in unison, Goodnight Sweetheart Goodnight!

Warm regards,

Alicia Bausley

The Renegade Professional Forum

Our Empowered Business Entrepreneurs (EBE) Renegade Professional Forum is a friendly place where real network marketing renegades can team up, share tips and marketing ideas, showcase (and get instructive feedback on) their online marketing materials, provide valuable resources, give support, receive inspiration, share with their team members, and pay it all forward so the cycle continues.

We created the EBE Renegade Professional Forum to give network marketers (many of whom have already failed at the old school method of network marketing) a safe place to ask questions, learn, and develop as successful online business entrepreneurs.  However, our Renegade Professional Forum would not exist if were not for a little thing that we like to call, Renegade Rage!

““Renegade Rage”“

Ann Sieg started the Renegade Rage by releasing her ebook, The Renegade Network Marketer in June 2007.  She totally set our network marketing industry on its ear, and it’s been a blast ever since!  Really… she made a lot of people mad – but the majority of people saw the light.  Renegades now number in the hundreds of thousands and the number is growing everyday.

If you are confused by the growing number of “Renegades” out there, you are not the only one.  It seems there is Renegade-itis all over the Internet!  Let’s see if we can clear up the confusion.

• The Renegade Network Marketer – Ann Sieg’s EBOOK that teaches the philosophy of attraction marketing and earning multiple streams of income and quite honestly, dumping the old network marketing ways.  It’s 144 pages that can change your life (that is, IF you read through to the last chapter… see below!)

• The Renegade System – A FREE MEMBERSHIP WEBSITE included with your purchase of The Renegade Network Marketer ebook. Get this… 80% of the people who buy Ann’s ebook never even log into the free Renegade System that is included with her ebook!  That’s because it is explained in the last chapter and it’s only for people who are ready, willing, and able to take the necessary steps to succeed on the Internet.  The Renegade System is a very special website that has training and marketing tools, but it is also shows you how to sign up with approximately 40 other affiliate companies, embed them in your own version of the ebook and start making multiple streams of income and generating your own qualified leads.  It’s brilliant!  Too bad so few network marketers know about it.  Or maybe it’s a good thing!

• Ann Sieg’s Renegade Marketing Team – A PRIVATE TEAM SITE created by Ann Sieg just for her Associates to teach and train them the most useful techniques in online network marketing.

• Renegade University – FREE ONLINE TRAINING founded by Mike Klingler and developed by Ann Sieg herself.  Ren U (as we affectionately refer to our alma mater) is a place to receive free online training that teaches network marketers (in particular us baby boomers!) how to become visible on the Internet and attract prospects.  All of the tutorials are in written, video, or live webinar format and are designed for the Internet beginner.  More advanced training is available when you are ready to graduate from Ren U and enter Renegade Professional.

• Renegade Professional – PAID MEMBERSHIP ONLINE TRAINING also offered by Mike Klingler and Ann Sieg.  It is a website that offers a huge array of video tutorials teaching everything from blogging, writing for the web, YouTube video marketing, creating lead capture pages, Site Build It website development, the consultative approach to sales, and lots more.

• Renegade Breakthrough Mentoring Program (RBMP) – the OFFICIAL MENTORING PROGRAM OFFERED BY ANN SIEG.  This progam is for those individuals who really want professional marketing instruction and guidance.  Ann offers a series of twelve live 90-minute webinars in addition to other training.  There is a 30-Day money back guarantee, so be sure to check it out if you want personal instruction from Ann Sieg!  Click on the link to read all thedetails and to see the course curriculum.

Go ahead and print this page out so you can keep the different ‘Renegades’ straight.

Becoming a Renegade has been a life changing experience for us.  We know it will be for you too.