How the Acupuncturist Met the Internet Guru and the Sales Queen

I hope you read Alicia’s post last week called, How the Internet Guru and the Sales Queen Met.

Wouldn’t you have loved to have been a ‘fly on the wall’ during that very first phone consultation between Ann Sieg, the Internet Guru, and Alicia Bausley, the Sales Queen?!

I am sure neither of them knew the deep friendship and strong business bonds that would grow from that very first phone call.

It makes you think, doesn’t it? When you pick up the phone to do consultative selling, you just never know what business friendships and relationships will develop.

And I guarantee neither Ann nor Alicia predicted joining forces with an acupuncturist!  Sometimes even I wonder how I got myself here.  (But just between you and me, I pinch myself every day because I can hardly believe my good fortune!)

The thing is, I am probably not all that different from you.

You see, I was not interested in gurus or queens in October 2007 when I was learning how to use the web to market my acupuncture practice.

I was happily learning how to build my very own Site Build It! website.  I was super proud of myself for actually creating a website that was earning me money!  Especially because I was a total web novice.  I was content to just keep building my acupuncture website.  End of story.

That is, until Ken Evoy of SiteSell, Inc., made an interesting post in the Site Build It! Forums.

If you are an SBI!er, you may remember Ken introducing us to a network marketing expert named Ann Sieg.  According to Ken, Ann had apparently unraveled the puzzle of how to generate an endless amount of qualified leads using the power of the Internet.

Ken does not endorse just anyone. So I paid attention.   He said that Ann Sieg bases her business on over-delivering quality information and offering value to her customers.  Hmm… that was very consistent with SBI!’s approach and it appealed to me.

Moreover, Ann taught network marketers how to shift their thinking from working for their MLM to becoming independent, marketing-focused entrepreneurs.  I liked hearing that too!

I started to wonder if I could actually fulfill my dream of multiple sources of residual income by following Ann Sieg’s system.

I decided that the only way I would know is if I gave it a try!

So I bought The Renegade Network Marketer ebook and attended the two live web classes on “How to Put the Net into Network Marketing” by Ken Evoy and Ann Sieg.

Ann Sieg said something very interesting in those web classes that changed my life.

Little did I know that a few words Ann said during those webinars would be responsible for the Sales Queen (Alicia Bausley) picking up the phone and calling ME!

What was it that Ann said? She talked about developing your business brand by creating your own product.  She stated that product creation can be as simple as taking someone else’s ideas and rephrasing them and adding your own perspective.

In that moment, “The 7 Great Truths of InterNetwork Marketing” was born!  I wrote this short ebook using information from Ken and Ann’s web classes and I added my own experiences.

I actually got up the nerve to send a link to the ebook to Ken and Ann, asking for their permission to use their information.  I also was worried about using the title (since it was a clear play on Ann Sieg’s, “The 7 Great Lies of Network Marketing”).

You’ll never believe what happened.

Ann called me!  And Ken emailed me!  They both gave me their full support to go ahead with the ebook.  I thought I had it made!

I had never written an ebook before and did not know anything about marketing or autoresponders.  I just did the best I could and put it ‘out there’.

Fortunately it landed in the hands of The Sales Queen, Alicia Bausley.  Alicia read my ebook and immediately called to invite me to join her on a “little project”.  That project was to write an ebook called, “How to Build Your MLM Business” with 6 other members of her team.

Alicia and I ‘hit it off’ as they say.  Although we have different backgrounds, we have very similar working styles.  It did not take us long to figure out that we were a good team.

Alicia has exceptional sales training skills, experience, and knowledge.  She really is the Queen of lead conversions!

I have a solid background in building an online business with Site Build It! and have teaching and writing skills that complement Alicia’s.

Joining forces to write “The Lead Conversion Kit” was born out of our desire to help struggling online network marketers and to duplicate the brilliant marketing model that Ann Sieg teaches.

Perhaps you are like many of the new online network marketers we have talked to who have made the transition from calling friends and family to using the Internet, but still remain stuck when it comes to converting website traffic into buying customers.

“The Lead Conversion Kit” is a comprehensive training manual to show you how to take the exact same steps that the big gurus are taking to generate income.

One of these steps is to repackage – or repurpose – content. We cover all of this in Chapter 11: Perceived Value and The Sideways Sales Funnel.

Learning these few tricks will totally change your business.

I want you to know that there isn’t any reason you can’t be just as successful as the Internet Guru and the Sales Queen.

Oh, and the Acupuncturist, too!

Learn more about “The Lead Conversion Kit”, here:

http://tlck.empoweredbusinessentrepreneurs.com

Peace,

Lisa Hanfileti

P.S.  We briefly cover The 7 Great Truths if InterNetwork Marketing in Chapter 1 of “The Lead Conversion Kit”… right after our section entitled, “Ken and Ann, Sitting in a Tree…”

Goodnight, Sweetheart, Goodnight . . . Online Network Marketers Are you Singing A Goodnight Lullaby?

As online network marketers who may be struggling to get your business going I wanted to share an important marketing tip and at the same time, make you smile.  So here it goes… I watched this video of these adorable boxer puppies being sung to sleep (and unless you are just completely heartless, this just HAS to move you).

As I watched this video I couldn’t help but think that so many network marketers are doing the exact same thing with their MLM. That is, singing their audience to sleep.

Now you may think your own private song and dance show about your MLM products or company is taking your business and you to celebrity-ville, but in reality are you a bit ‘off tune’?  What I mean is, “are you singing for the right audience?”

Here’s a group that DID sing for the right audience (us baby boomers, in particular!):

I’m talking about the right target audience here!  The Spaniels didn’t put their audience to sleep! No way, in fact their song reached the U.S. top Pop 30 chart because their audience couldn’t get enough of their singing..

“What’s A Target Audience?“

Target Audience.  It’s one of the most misunderstand phrases for new online network marketers.  And it’s a shame, because it takes them all the way back to old school methods of network marketing – where we were taught to approach anyone and everyone about our product and our opportunity (at the same time!).

Ouch!

When you ‘sing’ your song to your target audience, you want them to sit up and take notice.  You do NOT want to sing them to sleep, where they click off your website or blog, because the ‘song’ isn’t right for them.

Here’s an example:

I could have titled this page, “How to Fix the Fuel Pump on your Car”

What would that one headline have done for you?

Well, quite frankly, my target market is network marketers who need expert help and guidance to build a successful online business.  So, that headline certainly would NOT get people to my blog or website.  And even if they did stumble upon this site, they wouldn’t stay here, because the message does not interest them (well, a couple of you guys MIGHT like this topic – but don’t count on me to fix your fuel pump!).

You see, you have to determine WHO you want to ‘sing’ to so that you attract the right audience and keep them mesmerized with your ‘voice’.

What tiny little target market might be interested in what you have to teach with your network marketing product?

Yes, I said teach, because successful online marketing is about educating others about a solution for their problems, challenges, or needs.

If your network marketing company sells greeting cards, then you are going to promote a greeting card product.  Ask yourself who specifically could be your audience?  Well, honestly, I can think of several ‘audiences’ immediately.   How do I do that?  I think about WHAT that product could do for someone with a particular problem.

Notice, I said product and not opportunity, because that would be an entirely different audience (more on that in another blog post).

Here’s another example.

I need to consider the problem of my target audience.  I ask myself, “How could a greeting card help someone?”

Then I write down my ideas:

• It could be a relationship builder – allowing a friendly and warm exchange of communication
• It could be a show of gratitude by thanking a customer for their business and making them feel special
• It could be a referral generating tool, sending a $5 gift card each time a referral comes in prompting them for more referrals
• It could be a customer retention strategy, providing valuable information in a more personal way,  to keep a customer base attrition to a minimum
• It could further pre-qualify a lead flow
• It could be a way to communicate with family and friends
• It could be a way to set someone apart from typical direct mail

Now, I have started to generate a list of HOW my product could help, but I want to fine tune it to WHO it can help.  I have many choices.  So, I start my list again:

• Realtors (a specific target audience)
• Veterinarians
• Tax Accountants
• Dentists
• Small Business Owners (a more general audience)
• Network marketers
• People who love to write (a more general audience)
• Journalists  (a more specific audience)
• Mothers
• School teachers
• Dads

Now, I have something to work with here.  So let’s say I want to start writing content to my target audience to promote my network marketing product.  I’m going to review my list and choose, specifically, veterinarians.  Now, all the content that I write about is going to talk just to THEM and teach them how my product can solve their problem!

All the keywords I use in writing my blog or website, would be giving them good quality information that educates them on the use of a greeting card to further their business and increase their bottom line profitability.

I am ‘singing’ to the right audience.  But I won’t be putting them to sleep, because they will be interested in I what I have to say, as long as I make sure to keep the information valuable to them and to address their specific wants, needs, desires and challenges.

Remember, your writing must be all about YOUR audience.  It must be about them.  Or you will put them to sleep, or they will click off your website, blog or article.

So, one more time, let’s sing in unison, Goodnight Sweetheart Goodnight!

Warm regards,

Alicia Bausley

The Renegade Professional Forum

Our Empowered Business Entrepreneurs (EBE) Renegade Professional Forum is a friendly place where real network marketing renegades can team up, share tips and marketing ideas, showcase (and get instructive feedback on) their online marketing materials, provide valuable resources, give support, receive inspiration, share with their team members, and pay it all forward so the cycle continues.

We created the EBE Renegade Professional Forum to give network marketers (many of whom have already failed at the old school method of network marketing) a safe place to ask questions, learn, and develop as successful online business entrepreneurs.  However, our Renegade Professional Forum would not exist if were not for a little thing that we like to call, Renegade Rage!

““Renegade Rage”“

Ann Sieg started the Renegade Rage by releasing her ebook, The Renegade Network Marketer in June 2007.  She totally set our network marketing industry on its ear, and it’s been a blast ever since!  Really… she made a lot of people mad – but the majority of people saw the light.  Renegades now number in the hundreds of thousands and the number is growing everyday.

If you are confused by the growing number of “Renegades” out there, you are not the only one.  It seems there is Renegade-itis all over the Internet!  Let’s see if we can clear up the confusion.

• The Renegade Network Marketer – Ann Sieg’s EBOOK that teaches the philosophy of attraction marketing and earning multiple streams of income and quite honestly, dumping the old network marketing ways.  It’s 144 pages that can change your life (that is, IF you read through to the last chapter… see below!)

• The Renegade System – A FREE MEMBERSHIP WEBSITE included with your purchase of The Renegade Network Marketer ebook. Get this… 80% of the people who buy Ann’s ebook never even log into the free Renegade System that is included with her ebook!  That’s because it is explained in the last chapter and it’s only for people who are ready, willing, and able to take the necessary steps to succeed on the Internet.  The Renegade System is a very special website that has training and marketing tools, but it is also shows you how to sign up with approximately 40 other affiliate companies, embed them in your own version of the ebook and start making multiple streams of income and generating your own qualified leads.  It’s brilliant!  Too bad so few network marketers know about it.  Or maybe it’s a good thing!

• Ann Sieg’s Renegade Marketing Team – A PRIVATE TEAM SITE created by Ann Sieg just for her Associates to teach and train them the most useful techniques in online network marketing.

• Renegade University – FREE ONLINE TRAINING founded by Mike Klingler and developed by Ann Sieg herself.  Ren U (as we affectionately refer to our alma mater) is a place to receive free online training that teaches network marketers (in particular us baby boomers!) how to become visible on the Internet and attract prospects.  All of the tutorials are in written, video, or live webinar format and are designed for the Internet beginner.  More advanced training is available when you are ready to graduate from Ren U and enter Renegade Professional.

• Renegade Professional – PAID MEMBERSHIP ONLINE TRAINING also offered by Mike Klingler and Ann Sieg.  It is a website that offers a huge array of video tutorials teaching everything from blogging, writing for the web, YouTube video marketing, creating lead capture pages, Site Build It website development, the consultative approach to sales, and lots more.

• Renegade Breakthrough Mentoring Program (RBMP) – the OFFICIAL MENTORING PROGRAM OFFERED BY ANN SIEG.  This progam is for those individuals who really want professional marketing instruction and guidance.  Ann offers a series of twelve live 90-minute webinars in addition to other training.  There is a 30-Day money back guarantee, so be sure to check it out if you want personal instruction from Ann Sieg!  Click on the link to read all thedetails and to see the course curriculum.

Go ahead and print this page out so you can keep the different ‘Renegades’ straight.

Becoming a Renegade has been a life changing experience for us.  We know it will be for you too.