Mindset Over Matter: How to Approach Online Network Marketing to Achieve the Best and Fastest Results

If you are reading our 2010 network marketing book, “The Lead Conversion Kit” (formerly titled, “Rich Network Marketer, Poor Network Marketer”), it is because you are looking for a solution.  You know there is a better way to use the Internet to build an online network marketing business, but you just cannot seem to put all the pieces together to make it work.

Most likely you fit into one of these 3 categories:

A)    An enthusiastic Site Built It! owner who is investigating the best way to incorporate a MLM into your website’s monetization model.

B)    A Network Marketer who is trying to attract qualified leads and build a global downline using the Internet and you want to how SBI! will provide the answer

C)    A potential SBI!er and a potential network marketer who is wondering how these puzzle pieces fit together to create the perfect home business

Whichever category you are in, we can guarantee your success (and failure) based on one single factor… Your Mindset.

Let us explain.

The SBI! approach and the traditional network marketing mindset are at odds. (Don’t worry, there is a fantastic solution waiting for you up ahead.)  For now, determine which mindset is driving you so you can begin to make any necessary adjustments to ensure your success.

The SBI! Mindset

The mascot of SBI! is the Tortoise for a very good reason. Not because working fast is bad, or because we NEED to be slow.

The reason is because being methodical and doing proper research simply takes time.

When you try to save time by skipping such steps as researching your niche, planning your site concept, and developing a monetization model, then the result is not the high performing, income-generating website you envisioned, but rather a lonely, desolate website that just sits on the web without attracting visitors or producing income.

The time you spend in the initial stages of planning your website and doing keyword research, pays off (literally and figuratively) down the road.

Site Build It! is unique among website software companies. Most companies will show you the flashy templates and designs first, knowing that is what drives most people to make a purchase.  SBI! won’t even let you look at their hundreds of free design templates until you have developed a site concept that passes the profitability test.

Why would they do that?  Let’s face it, SBI! could sell a lot more sites if they let people see templates first and didn’t bother with a rigorous step-by-step guide.  Why on earth would SBI! force you to plan out your website as if you were starting a business?

It’s simple.  SBI! wants you to succeed in building a profitable business through your website. They are MORE interested in helping you build a sustainable and successful business with your website than they in selling a large volume of sites to people who do not stand a chance of making it on the web.

Building a business takes planning and hard work. SBI! hands you the “10-Day Action Guide” to walk you step-by-step  through the process of researching and planning not only your website, but your entire business.  They teach the proven “Content>Traffic>Presell>Monetize” process.  With the SBI! Mindset, your website IS your business.

Now, let’s compare the SBI! Mindset, where the emphasis is on research, planning, and testing, to the traditional network marketer’s mindset.

The Network Marketer’s Mindset

If the SBI! mascot is the Tortoise, the network marketer’s mascot is the Hare.

Network marketers lack identity and purpose; they do not know if they are business owners trying to sell, or product-enthusiasts trying to share.

They are driven by trying to meet monthly product volume requirements and trying to desperately get more people interested in their business so they can make enough money to pay for their monthly products.

Sadly, many network marketers jump from one scheme to another trying to get their ‘business’ to take off, without ever sitting down and planning out a marketing strategy.  Most uplines, even if they are successful, do not develop a proven marketing process to teach their downline to help them succeed.  It gets worse for the network marketer when the Internet is added to the mix.   Because the hectic pace and speed on the Internet adds a false sense of time pressure that heightens the frantic Hare Mentality.

All too many network marketers turning to the Internet for help get attracted to one Get Rich Quick scheme after another.  It is a recipe for disaster.

You cannot build a successful SBI! website and online network marketing business with a Hare Mindset!.

There’s hope.

Shift your thinking.

Become a Renegade.

The Renegade Mindset

Thanks to Ann Sieg, author of,  The Renegade Network Marketer, network marketers have another option.  They can rid themselves of the Hare Mentality by adopting the Renegade Mindset.

In a nutshell, the Renegade Mindset is a marketing-centered mindset.  What that means practically speaking is that as a network marketer, you should no longer think of yourself as an employee of your MLM, but rather as an independent business owner.

You are your own boss and as such you must take responsibility for the identity (branding) and marketing of your business.

The Renegade Network Marketer teaches you how to shift your thinking so that you use the power of the Internet, to build YOUR credibility as an independent business owner. In this way you focus on teaching others valuable information, instead of leading with facts about your MLM products or compensation plan.

With this new approach, your MLM becomes one part of a very broad monetization plan.  You are not dependent solely on your MLM for revenue.  The Renegade marketing model expands your income sources to include an unlimited number of proven affiliate programs, joint ventures, and even your own products.

The key is, you are approaching your leads, prospects, customers, and clients as a credible expert and provide valuable information, resources, and leadership.  (Don’t worry, it is not as difficult as it sounds!)

In this marketing-centered approach, if you learn the fundamentals of marketing, you can apply them to building any successful business on the Internet.

The Powerhouse Combination of SBI! and The Renegade

The Renegade approach is very consistent and compatible with SBI!.  When you combine the two and add a dash of a little something we call the consultative selling process, then you have a powerhouse online network marketing business on your hands.

In “The Lead Conversion Kit” we even give you the secret formula in Chapter 12 and it goes like this:

Traffic + Solving Problem Live + Asking for the Sale = Cash Flow

You see, the part of the formula that most online marketers are missing right now is the part that happens after you attract the leads.  It’s called ‘lead conversion’ and if you do not know how to convert a lead into a buying customer, well, we hate to break it to you, but you don’t have a business.

How To Go From the Hare to the SBI!ing Renegade – And Become an Empowered Network Marketer”!

Here’s the deal…

If you bring your old network marketing mindset to SBI! and expect to succeed, you are in for a rude awakening.  Save yourself the anguish and start today with learning the mindset of the Empowered Network Marketer.

Rid yourself of the hare mentality and become a strong and steady tortoise walking the proven path of success.  This is a process and it will take some time to make the ‘shift’.  But you can do it!  Here are some real life practical tips to get you started:

• Get out a calendar. Write down your goals for 1 month, 3 months, 6 months, 1 year.  It is very do-able to have your website up and 30-pages of keyword focused content written in 3 months.  Depending on your current knowledge of the web and how much time you have to devote to your SBI! website, you may be able to have your 30 pages up sooner.

• Set a Schedule. Consistent action is the most important component of your schedule.  Working on your website one day a week is not enough.  It is better to work for an hour a day than 7 hours one day a week.  Ideally you can work a couple of hours every day or every other day.  Whatever you decide, schedule the exact days and the hours of the day you will be working on your SBI! website and stick to it.  Example:

• Lisa: When I started, I got up at 5 a.m., worked for 2 hours before work and then limited watching television in the evenings so I could use an hour of that time too.
• Alicia: I took a 10-day chunk of my Christmas vacation time and worked for 4 hours every morning, determined to get the framework of my SBI! site “up”.

• Do not get distracted: Turn off your IM, email alerts, phone.  Unsubscribe from mailing lists, especially affiliate marketing lists.  Any email that says “act now!”, “only 24 hours left”, etc are marketing techniques that are extremely effective at grabbing the “hares”.  These will waste your time and money.  You can always file these emails away and come back to them in a few months.

• Learn effective ways to deal with frustration and overwhelm. Exercise routines, healthy eating, regular breaks, fresh air, and laughter.

• Be accountable: Use the SBI! 10-Day Action Guide checklist, find a study buddy, participate in regular training tutorials, and write out your goals and the timeframe (even the date!) within which you want to accomplish each.

• Make it FUN! This is your business!  Celebrate milestones, Selecting a domain name, putting up your homepage, submitting your sitemap, 10 pages of content, 30 pages of content, adding RSS, each step is getting you closer to your ultimate goal of building a successful business.

To learn more and stay focused on building your successful online network marketing business, be sure to read our introduction in “The Lead Conversion Kit” where we outline the “7 Proven Steps To Turning Online Leads Into Paying Customers And Downline Members”.  We even recommend printing out the graphic and hanging it where you can see it every day.

It is your road map to building a successful independent business on the Internet.  And it is also what separates the desperate network marketer from the empowered network Marketer.

Keep up the great work!

Alicia and Lisa

P.S. Here are the 3 essential tools you need to start building your online business today:

1. Site Built It! (SBI! 2.0) – your internet marketing platform, or home base.  (Yes, you can still apply ALL the techniques we teach you by using a different website or blogging platform.  But if you do not already have a preference or you are new to online business, then we highly recommend SBI! 2.0.
2. The Renegade Network Marketer – your guidebook and resource guide.
3. The Lead Conversion Kit – the marketing, sales, and lead conversion training manual for you and your team.

Go get ‘em!

Alicia Bausley and Lisa Hanfileti

Get Your Head Out of Your A.R.S.

Too many online marketers waste precious time thinking, pondering, and ruminating about their A.R.S. Of course, by A.R.S. I am referring to your Auto-Responder System and it is one of the most important (and confusing) components for baby boomer online marketers.

At EmpoweredBusinessEntrepreneurs.com we receive a ton of daily emails asking us which is the best Auto-Responder System and why. To help you get over the hump of trying to figure this out on your own, here are a few tips to help you make a decision and get into action.

Your A.R.S. is one of the most important parts of your marketing system and without one you are severely handicapping your business. It allows you to:

• Communicate with the people who visit your website
• Send emails to your subscribers
• Automate the emails so they go out in a specific sequence
• Leverage your time
• Deepen your relationship with your web visitors
• Build your list of targeted traffic
• Presell your product, service, or opportunity
• Develop your marketing pipeline

Simply stated, your A.R.S. gives your web traffic the ability to stay connected to you by subscribing to your periodic emails or newsletters.

Your A.R.S. subscribers are self-selected raving fans of your materials,
and they are therefore very qualified to consume even more
of your information, offers, products, and opportunities.

As an “attraction marketer”, you are in the business of building relationships and educating visitors through quality content. Without an Auto-Responder System you do not have a mechanism in place to further pre-sell your raving fans. In effect, your attraction marketing goes to waste if you do not have a method to “capture’ the people who are most interested in you and the content that you are posting on the web.

An auto-responder gives you the ability to:

1. Collect the names and email addresses of your web visitors
2. Legally communicate with them via an automated system

Please notice we said “legally communicate”. This is very important because a good A.R.S. has a “double opt-in” feature that meets the requirements of the FTC’s CAN-SPAM Act of 2008 which prohibits marketers from soliciting people who have not specifically requested information. So if you are emailing people to tell them about your product, business, opportunity, or service and they have not subscribed or opted-in to receive this information, stop doing it right now!

Instead set up your Auto-Responder System by choosing the one that best meets your needs. We have used the following auto-responders and can personally ‘vouch’ for each one of them.  There are others that we have used and intentionally left off of this list.  And there are many other auto-responders and contact management systems that we have never used.  So feel free to do your own research, and let us know what you discover.

Also please understand that as your marketing needs change, you may need to invest in a more sophisticated Auto-Responder System.  It is never fun to have to change your auto-responder but it happens as your business (and list) grows — and that’s a good thing!  If you already know that you are going to be doing some significant relationship building and online marketing in the future, then choose an auto-responder now that you can ‘grow into’.  We can personally recommend Aweber as a good choice for beginners who need an A.R.S. that can also fulfill the needs of a professional online marketer.

Our favorite Auto-Responder Systems:

Aweber – http://www.empoweredbusinessentrepreneurs.com/aweber
Excellent. Our favorite. Gives emails a “SPAM” rating, tells you if you have broken links, allows you to parse email lists, sophisticated tracking data, integration with 3rd party systems (1Shoppingcart, Facebook, Twitter, etc.), and it is used by some of the biggest, baddest, most successful online marketers in the industry.

1ShoppingCart – http://www.empoweredbusinessentrepreneurs.com/1shoppingcart
Excellent but only for those doing or planning on doing significant sales and marketing. Excellent live phone support. Reliable and very powerful.

Oprius – http://www.empoweredbusinessentrepreneurs.com/oprius
Good for a beginner using a contact management system for the first time. 30-day trial, lots of support, integrated scheduler and calendar. Opt-in boxes are not customizable (at the time of this writing.)

Site Build It! – http://spamcheck.sitesell.com/ebe.html
Look if you have Site Build It and you are on a budget, start with their auto-responder program. It’s completely integrated with newsletters and it’s included in the total cost of SBI so you do not have to add an extra expense.

Now that you have this information, get you’re A.R.S. in gear and set up your email marketing system today! Sign up for one of the free trial periods and learn how to use an auto-responder effectively. Write a minimum of 7 short emails that go out automatically every 3 to 4 days and over deliver quality content to your subscribers.

If you want to see an excellent A.R.S. in action, go ahead and opt-in to our Empowered Business Entrepreneurs A.R.S. (below) and you will see firsthand how an effective Auto-Responder System works.  Just fill in your name and email address in the form below:

Check Out Our A.R.S.!

And guess what else?  Not only do we go to great lengths to protect your email privacy, but we also provide you with an opt-out link with every email.  So that if you get tired or bored with us — which is highly unlikely  — you can unsubscribe to our series of life-changing emails at any time.

So go ahead … check out our A.R.S! We don’t mind a bit!

Warm Regards,

Lisa and Alicia

How to Get the Most Out of Renegade Professional

Renegade Professional is the only membership training site dedicated to teaching baby boomers (e.g.  highly motivated but technologically-challenged men and women) how to build a thriving online business using the best resources on the Internet today.

But in order to get the most out of Renegade Professional and all their training tutorials, you have to get IN to Renegade Professional.

Mike Klingler and Ann Sieg are opening the doors to Renegade Professional on Thursday April 2nd and will keep the membership site open until they are filled to capacity.  No one knows exactly when they will fill up, but given the early responses and masses of posts on the Renegade Professional Blog, you can bet that they will reach capacity within a few days, if not a few hours.

We have been receiving many questions about what tricks we have up our sleeves to sign into Renegade Professional before everyone else.  After all, you would think that since we are top performers on Ann Sieg’s team as well as trainers and coaches in Renegade Professional, that we would have an inside edge, right?

Well, we can’t promise anything, but let’s just say that we have a few suggestions for you that just might make your entry into Renegade Professional go more smoothly.

Make sure you have a Renegade Professional Guide that you are working with.  Your Guide should be in touch with you and giving you information about the details of Renegade Professional.

If You do NOT have a Guide, and want to work with us (Alicia Bausley and Lisa Hanfileti of Empowered Business Entrepreneurs), then the best thing to do to get on our “team” is to download the Attraction Marketer’s Manifesto using our Renegade Professional “EBE” team link here:  http://ebe.attractionmarketingmanifesto.com/

Once you download the ebook, you will be linked to EBE and on our list of subscribers. We will be in touch shortly to help you get your membership into Renegade Professional.

We will also make sure that you get the very latest updates from Ann Sieg herself so that you get notified as soon as the gates are open. Again, we cannot promise anything, but we are confident that we can help you get a foot in the door. In the meantime, be sure to check out our latest ebook and webinar recording available for free download on “How to Get the Most Out of Renegade Professional”.

Enjoy!

Alicia and Lisa

The Inside Scoop on The Attraction Marketer’s Manifesto

“The Attraction Marketer’s Manifesto” is Ann Sieg’s new free report that details why attraction marketing is the easiest, least expensive, and most effective way to bring motivated customers to your small business.  It is full of practical tips to help you — as a small business owner or network marketer — to attract leads, prospects, customers, clients, patients, (whatever type of people you are looking for) directly to you, without you having to go out searching for them.

If you want the “Cliff Notes” version, then check out “The Inside Scoop on The Attraction Marketer’s Manifesto”.  This is a free video and ebook offered by Alicia Bausley and Lisa Hanfileti of the newly formed Empowered Business Entrepreneurs.com as a companion guide to Ann Sieg’s free report.

You can download the free ebook as well as the entire recorded webinar by requesting it on the form below the video on this page.

If you attended this webinar (or saw it in its recorded version) we welcome your feedback, comments, questions, and insights.

Also if you do not have Ann Sieg’s free ebook yet: Download The Attraction Marketer’s Manifesto Here.

As we stated earlier, attraction marketing is the easiest, least expensive, and most effective way to bring motivated customers to your small business.  If you are new to the concept and are looking for step-by-step training to use the power of the Internet to effectively advertise and grow your business, then be sure to visit our website.

We will be posting a chedule of live webinars as well as recordings, ebooks, and other free training materials.

Also on Saturday March 28th, 2009 we will be offering another free webinar on, “How to Get the Most Out of Renegade Professional:  The Empowered Business Entrepreneur’s Guide to Marketing Your Small Business on the Internet”.

Please register in advance for the March 28th Webinar on How to Get the Most Out of Renegade Professional.  We are expecting another packed house!

And don’t forget to post your comments!

Warm regards,

Alicia & Lisa

P.S. If  you haven’t downloaded your free copy of The Attraction Marketer’s Manifesto, go ahead and pick up your copy here:  The Attraction Marketer’s Manifesto Free Download