David Garfinkel’s Ultimate Copywriting Course

In case you do not already know it, copying is not copywriting.

I’ll explain exactly what copywritng is, and how you can get access to David Garfinkel’s Ultimate Copywriting Course in just a moment, but first I want to tell you about  a terrible but true story I read about in a forum.

It was from a woman who bought a website from another person.  That’s not the bad part.  People buy and sell their websites all the time and it can be a great win-win for both the buyer and the seller.

Sadly this was not the case for the woman who purchased the site.  She had great plans to add lots more content and make a bunch of money with Adsense and affiliate programs.  The site was in her niche, had a great domain name, already had about 50 pages of content and looked really good.

Just a few days after her purchase she discovered that the person she bought the site from had copied all of the content from other websites and just uploaded the exact text to the site.

None of the content was original!

Here’s the kicker.  The person who sold her the site did not know it was wrong to copy content from other people’s websites.  This person had already spent the woman’s money and refused to give her a refund.

Don’t worry, the story has a happy ending because after the woman got over her initial anger, she turned lemons into lemonade and replaced all the copied material with keyword focused content.

She told her story to everyone in the forum to make two important points:

1. Buyer beware!  Do your research
2. Don’t copy content!  Just write great copy.

I hope you already know that you cannot copy other people’s website content.  That’s a big no-no, yet many people do it (intentionally and unintentionally).

Instead of copying other people’s work, you need to
write your own original content, also called ‘copy’.

The skill of writing your original material in such a way that it influences your reader to take action (like subscribing to your newsletter, or buying your product) is called copywriting.

Copywriting is not about copying anything.  In fact it is just the opposite!  Expressing yourself and your message in print is how you make connections and build relationships with your website visitors.

“Being a good copywriter is a vital skill for your business!”

In our book, “The Lead Conversion Kit”, we gave you some great resources to help you learn effective copywriting skills.  (See, Chapter 2: “The Not So Little Secrets of Writing Compelling Content That Sells”.)

And now we want to give you our highest recommendation for an awesome copywriting course that will help you connect with your website visitors, newsletter and email subscribers, among many others.

The Ultimate Copywriting Crash Course by David Garfinkel is a must if you intend to create original content that “gets the click” and generates leads, customers, and income for your online business.

David has been called, “the greatest copywriting teacher in the world” and is responsible for successful online marketers earning millions of dollars in sales. Ann Sieg herself used David Garfinkel’s skills to launch one of her products that generated over 1 million dollars in just 3 days.

It does not matter how great your product, service, or business are if you do not know how to communicate with people so that they want to use it.

Start developing your own ‘million dollar skill’ from the guy who has been labeled “The Best Copywriting Teacher In The World!”

Here is David Garfinkel’s Ultimate Copywriting Crash Course:

http://www.empoweredbusinessentrepreneurs.com/copywriting-course

Enjoy!

Lisa and Alicia

Mindset Over Matter: How to Approach Online Network Marketing to Achieve the Best and Fastest Results

If you are reading our 2010 network marketing book, “The Lead Conversion Kit” (formerly titled, “Rich Network Marketer, Poor Network Marketer”), it is because you are looking for a solution.  You know there is a better way to use the Internet to build an online network marketing business, but you just cannot seem to put all the pieces together to make it work.

Most likely you fit into one of these 3 categories:

A)    An enthusiastic Site Built It! owner who is investigating the best way to incorporate a MLM into your website’s monetization model.

B)    A Network Marketer who is trying to attract qualified leads and build a global downline using the Internet and you want to how SBI! will provide the answer

C)    A potential SBI!er and a potential network marketer who is wondering how these puzzle pieces fit together to create the perfect home business

Whichever category you are in, we can guarantee your success (and failure) based on one single factor… Your Mindset.

Let us explain.

The SBI! approach and the traditional network marketing mindset are at odds. (Don’t worry, there is a fantastic solution waiting for you up ahead.)  For now, determine which mindset is driving you so you can begin to make any necessary adjustments to ensure your success.

The SBI! Mindset

The mascot of SBI! is the Tortoise for a very good reason. Not because working fast is bad, or because we NEED to be slow.

The reason is because being methodical and doing proper research simply takes time.

When you try to save time by skipping such steps as researching your niche, planning your site concept, and developing a monetization model, then the result is not the high performing, income-generating website you envisioned, but rather a lonely, desolate website that just sits on the web without attracting visitors or producing income.

The time you spend in the initial stages of planning your website and doing keyword research, pays off (literally and figuratively) down the road.

Site Build It! is unique among website software companies. Most companies will show you the flashy templates and designs first, knowing that is what drives most people to make a purchase.  SBI! won’t even let you look at their hundreds of free design templates until you have developed a site concept that passes the profitability test.

Why would they do that?  Let’s face it, SBI! could sell a lot more sites if they let people see templates first and didn’t bother with a rigorous step-by-step guide.  Why on earth would SBI! force you to plan out your website as if you were starting a business?

It’s simple.  SBI! wants you to succeed in building a profitable business through your website. They are MORE interested in helping you build a sustainable and successful business with your website than they in selling a large volume of sites to people who do not stand a chance of making it on the web.

Building a business takes planning and hard work. SBI! hands you the “10-Day Action Guide” to walk you step-by-step  through the process of researching and planning not only your website, but your entire business.  They teach the proven “Content>Traffic>Presell>Monetize” process.  With the SBI! Mindset, your website IS your business.

Now, let’s compare the SBI! Mindset, where the emphasis is on research, planning, and testing, to the traditional network marketer’s mindset.

The Network Marketer’s Mindset

If the SBI! mascot is the Tortoise, the network marketer’s mascot is the Hare.

Network marketers lack identity and purpose; they do not know if they are business owners trying to sell, or product-enthusiasts trying to share.

They are driven by trying to meet monthly product volume requirements and trying to desperately get more people interested in their business so they can make enough money to pay for their monthly products.

Sadly, many network marketers jump from one scheme to another trying to get their ‘business’ to take off, without ever sitting down and planning out a marketing strategy.  Most uplines, even if they are successful, do not develop a proven marketing process to teach their downline to help them succeed.  It gets worse for the network marketer when the Internet is added to the mix.   Because the hectic pace and speed on the Internet adds a false sense of time pressure that heightens the frantic Hare Mentality.

All too many network marketers turning to the Internet for help get attracted to one Get Rich Quick scheme after another.  It is a recipe for disaster.

You cannot build a successful SBI! website and online network marketing business with a Hare Mindset!.

There’s hope.

Shift your thinking.

Become a Renegade.

The Renegade Mindset

Thanks to Ann Sieg, author of,  The Renegade Network Marketer, network marketers have another option.  They can rid themselves of the Hare Mentality by adopting the Renegade Mindset.

In a nutshell, the Renegade Mindset is a marketing-centered mindset.  What that means practically speaking is that as a network marketer, you should no longer think of yourself as an employee of your MLM, but rather as an independent business owner.

You are your own boss and as such you must take responsibility for the identity (branding) and marketing of your business.

The Renegade Network Marketer teaches you how to shift your thinking so that you use the power of the Internet, to build YOUR credibility as an independent business owner. In this way you focus on teaching others valuable information, instead of leading with facts about your MLM products or compensation plan.

With this new approach, your MLM becomes one part of a very broad monetization plan.  You are not dependent solely on your MLM for revenue.  The Renegade marketing model expands your income sources to include an unlimited number of proven affiliate programs, joint ventures, and even your own products.

The key is, you are approaching your leads, prospects, customers, and clients as a credible expert and provide valuable information, resources, and leadership.  (Don’t worry, it is not as difficult as it sounds!)

In this marketing-centered approach, if you learn the fundamentals of marketing, you can apply them to building any successful business on the Internet.

The Powerhouse Combination of SBI! and The Renegade

The Renegade approach is very consistent and compatible with SBI!.  When you combine the two and add a dash of a little something we call the consultative selling process, then you have a powerhouse online network marketing business on your hands.

In “The Lead Conversion Kit” we even give you the secret formula in Chapter 12 and it goes like this:

Traffic + Solving Problem Live + Asking for the Sale = Cash Flow

You see, the part of the formula that most online marketers are missing right now is the part that happens after you attract the leads.  It’s called ‘lead conversion’ and if you do not know how to convert a lead into a buying customer, well, we hate to break it to you, but you don’t have a business.

How To Go From the Hare to the SBI!ing Renegade – And Become an Empowered Network Marketer”!

Here’s the deal…

If you bring your old network marketing mindset to SBI! and expect to succeed, you are in for a rude awakening.  Save yourself the anguish and start today with learning the mindset of the Empowered Network Marketer.

Rid yourself of the hare mentality and become a strong and steady tortoise walking the proven path of success.  This is a process and it will take some time to make the ‘shift’.  But you can do it!  Here are some real life practical tips to get you started:

• Get out a calendar. Write down your goals for 1 month, 3 months, 6 months, 1 year.  It is very do-able to have your website up and 30-pages of keyword focused content written in 3 months.  Depending on your current knowledge of the web and how much time you have to devote to your SBI! website, you may be able to have your 30 pages up sooner.

• Set a Schedule. Consistent action is the most important component of your schedule.  Working on your website one day a week is not enough.  It is better to work for an hour a day than 7 hours one day a week.  Ideally you can work a couple of hours every day or every other day.  Whatever you decide, schedule the exact days and the hours of the day you will be working on your SBI! website and stick to it.  Example:

• Lisa: When I started, I got up at 5 a.m., worked for 2 hours before work and then limited watching television in the evenings so I could use an hour of that time too.
• Alicia: I took a 10-day chunk of my Christmas vacation time and worked for 4 hours every morning, determined to get the framework of my SBI! site “up”.

• Do not get distracted: Turn off your IM, email alerts, phone.  Unsubscribe from mailing lists, especially affiliate marketing lists.  Any email that says “act now!”, “only 24 hours left”, etc are marketing techniques that are extremely effective at grabbing the “hares”.  These will waste your time and money.  You can always file these emails away and come back to them in a few months.

• Learn effective ways to deal with frustration and overwhelm. Exercise routines, healthy eating, regular breaks, fresh air, and laughter.

• Be accountable: Use the SBI! 10-Day Action Guide checklist, find a study buddy, participate in regular training tutorials, and write out your goals and the timeframe (even the date!) within which you want to accomplish each.

• Make it FUN! This is your business!  Celebrate milestones, Selecting a domain name, putting up your homepage, submitting your sitemap, 10 pages of content, 30 pages of content, adding RSS, each step is getting you closer to your ultimate goal of building a successful business.

To learn more and stay focused on building your successful online network marketing business, be sure to read our introduction in “The Lead Conversion Kit” where we outline the “7 Proven Steps To Turning Online Leads Into Paying Customers And Downline Members”.  We even recommend printing out the graphic and hanging it where you can see it every day.

It is your road map to building a successful independent business on the Internet.  And it is also what separates the desperate network marketer from the empowered network Marketer.

Keep up the great work!

Alicia and Lisa

P.S. Here are the 3 essential tools you need to start building your online business today:

1. Site Built It! (SBI! 2.0) – your internet marketing platform, or home base.  (Yes, you can still apply ALL the techniques we teach you by using a different website or blogging platform.  But if you do not already have a preference or you are new to online business, then we highly recommend SBI! 2.0.
2. The Renegade Network Marketer – your guidebook and resource guide.
3. The Lead Conversion Kit – the marketing, sales, and lead conversion training manual for you and your team.

Go get ‘em!

Alicia Bausley and Lisa Hanfileti

How the Acupuncturist Met the Internet Guru and the Sales Queen

I hope you read Alicia’s post last week called, How the Internet Guru and the Sales Queen Met.

Wouldn’t you have loved to have been a ‘fly on the wall’ during that very first phone consultation between Ann Sieg, the Internet Guru, and Alicia Bausley, the Sales Queen?!

I am sure neither of them knew the deep friendship and strong business bonds that would grow from that very first phone call.

It makes you think, doesn’t it? When you pick up the phone to do consultative selling, you just never know what business friendships and relationships will develop.

And I guarantee neither Ann nor Alicia predicted joining forces with an acupuncturist!  Sometimes even I wonder how I got myself here.  (But just between you and me, I pinch myself every day because I can hardly believe my good fortune!)

The thing is, I am probably not all that different from you.

You see, I was not interested in gurus or queens in October 2007 when I was learning how to use the web to market my acupuncture practice.

I was happily learning how to build my very own Site Build It! website.  I was super proud of myself for actually creating a website that was earning me money!  Especially because I was a total web novice.  I was content to just keep building my acupuncture website.  End of story.

That is, until Ken Evoy of SiteSell, Inc., made an interesting post in the Site Build It! Forums.

If you are an SBI!er, you may remember Ken introducing us to a network marketing expert named Ann Sieg.  According to Ken, Ann had apparently unraveled the puzzle of how to generate an endless amount of qualified leads using the power of the Internet.

Ken does not endorse just anyone. So I paid attention.   He said that Ann Sieg bases her business on over-delivering quality information and offering value to her customers.  Hmm… that was very consistent with SBI!’s approach and it appealed to me.

Moreover, Ann taught network marketers how to shift their thinking from working for their MLM to becoming independent, marketing-focused entrepreneurs.  I liked hearing that too!

I started to wonder if I could actually fulfill my dream of multiple sources of residual income by following Ann Sieg’s system.

I decided that the only way I would know is if I gave it a try!

So I bought The Renegade Network Marketer ebook and attended the two live web classes on “How to Put the Net into Network Marketing” by Ken Evoy and Ann Sieg.

Ann Sieg said something very interesting in those web classes that changed my life.

Little did I know that a few words Ann said during those webinars would be responsible for the Sales Queen (Alicia Bausley) picking up the phone and calling ME!

What was it that Ann said? She talked about developing your business brand by creating your own product.  She stated that product creation can be as simple as taking someone else’s ideas and rephrasing them and adding your own perspective.

In that moment, “The 7 Great Truths of InterNetwork Marketing” was born!  I wrote this short ebook using information from Ken and Ann’s web classes and I added my own experiences.

I actually got up the nerve to send a link to the ebook to Ken and Ann, asking for their permission to use their information.  I also was worried about using the title (since it was a clear play on Ann Sieg’s, “The 7 Great Lies of Network Marketing”).

You’ll never believe what happened.

Ann called me!  And Ken emailed me!  They both gave me their full support to go ahead with the ebook.  I thought I had it made!

I had never written an ebook before and did not know anything about marketing or autoresponders.  I just did the best I could and put it ‘out there’.

Fortunately it landed in the hands of The Sales Queen, Alicia Bausley.  Alicia read my ebook and immediately called to invite me to join her on a “little project”.  That project was to write an ebook called, “How to Build Your MLM Business” with 6 other members of her team.

Alicia and I ‘hit it off’ as they say.  Although we have different backgrounds, we have very similar working styles.  It did not take us long to figure out that we were a good team.

Alicia has exceptional sales training skills, experience, and knowledge.  She really is the Queen of lead conversions!

I have a solid background in building an online business with Site Build It! and have teaching and writing skills that complement Alicia’s.

Joining forces to write “The Lead Conversion Kit” was born out of our desire to help struggling online network marketers and to duplicate the brilliant marketing model that Ann Sieg teaches.

Perhaps you are like many of the new online network marketers we have talked to who have made the transition from calling friends and family to using the Internet, but still remain stuck when it comes to converting website traffic into buying customers.

“The Lead Conversion Kit” is a comprehensive training manual to show you how to take the exact same steps that the big gurus are taking to generate income.

One of these steps is to repackage – or repurpose – content. We cover all of this in Chapter 11: Perceived Value and The Sideways Sales Funnel.

Learning these few tricks will totally change your business.

I want you to know that there isn’t any reason you can’t be just as successful as the Internet Guru and the Sales Queen.

Oh, and the Acupuncturist, too!

Learn more about “The Lead Conversion Kit”, here:

http://tlck.empoweredbusinessentrepreneurs.com

Peace,

Lisa Hanfileti

P.S.  We briefly cover The 7 Great Truths if InterNetwork Marketing in Chapter 1 of “The Lead Conversion Kit”… right after our section entitled, “Ken and Ann, Sitting in a Tree…”

How the Internet Guru and Sales Queen Met

Quite deservingly, Ann Sieg has acquired an elite Internet guru status with her breath taking success of “The Lead Conversion Kit”.   She’s a force to be reckoned with, too!  Her attraction marketing and multiple streams of income philosophies are teaching thousands how to make money in business.

I chuckle when I hear how Ann refers to me in the Foreword she has written for our new soon-to-be-released book, “The Lead Conversion Kit”.  Actually she explains that her own network marketing team fondly calls me the Queen because of my high sales conversion ratio with leads.
What does this mean for you, though, in regards to building a profitable business?  The answer in a moment! First, let me tell you a little story when the Internet guru and the sales conversion queen first met.

A few years ago when Ann was just starting to build an amazing presence on the Internet, I called and left her a message.   She called me back at my home.  I was lucky.  Her status no longer allows her the luxury of calling people back who want to ‘pick her brain’ for help.

Ann and I spent considerable time talking on the phone and I listened intently while she advised me on what I could do to solve my own problem of building a network marketing business.

It seems I had the answer already, but was not implementing it into network marketing.  It had to do with picking up a phone, calling people, and addressing their needs with a solution .  Heck, I’d been doing that successfully for years and bringing in an insane income as a result.  Geez!  This was going to be a no-brainer.

Based on Ann’s direction, I started using a sales approach called consultative selling in my network marketing business.  Immediately, I began building a cash flow.  Seriously, I was using some old leads and still converting them rapidly by approaching my prospects and solving their greatest challenge.

Within the first few weeks, I had made nearly $1,000 in commissions. Not a lot of money, but a great start.  And I wasn’t putting any cash OUT.  I was just picking up the phone and bringing cash IN.

Within a few months, I became the top performer on Ann Sieg’s network marketing team.  I still maintain that position today, even though I work two other home businesses, and while I focus on building an information product line for the business community.

I’m getting ready to introduce a new book to our industry with the support and backing of our famed Internet guru, Ann Sieg.   It’s called “The Lead Conversion Kit”.  I had the pleasure of writing it with my business partner, Lisa Hanfileti.  It’s been a labor of love for the last six months.

It’s based on Ann Sieg’s philosophy of attraction marketing, multiples streams of income and my high lead conversion ratio for creating a cash flow fast.  It’s actual hands on sales training from an experienced sales person using a comfortable and easy approach to selling!

What does this mean for you?

It’s a comprehensive training manual for you, your team, and it’s an affiliate program.  It walks you through the process of lead conversion from A to Z.  No college education required.  No special degrees.  All you need is to read the book, follow our direction, scripts, and take some action.  The results?  High lead conversions will provide you substantial cash flow in your business (and with just a small number of leads).

Ann doesn’t place her stamp of approval on just anybody.  You’ve got to earn the status to get her respect and admiration.  I’m grateful for that first day when we spoke on the phone and saw the light, from which I earned the friendship of a very special lady.

This book is so complete, so comprehensive, that Ann Sieg has written a foreword to the “The Lead Conversion Kit”.  And Ken Evoy also contributed his own foreword.

Take a look at just a few paragraphs of Ann’s written Foreword within the book.  Then look for our next email, where we’ll tell you exactly why you need to get your hands on this book as soon as possible.

To be notified of the announcement of the release date (less than a week!), click on this link below:

http://www.empoweredbusinessentrepreneurs.com/early-notification-bonus.html

In Ann Sieg’s own words . . .

. . . This book is about learning and implementing attraction marketing and using the entire sales funnel, which of course happens to include working the phone.  This is totally possible when you generate your own leads via attraction marketing.  The good news is that when you develop the right sales skills you don’t need an insane amount of leads to develop a thriving downline.  Lisa and Alicia explain all this in their 7 Proven Steps To Turning Online Leads Into Paying Customers And Downline Members right inside this book!

Alicia and Lisa call it consultative selling.  Selling is what you’re going to be doing and doing it proudly and comfortably knowing that you are genuinely and authentically serving your prospect with a true win/win solution.

While Alicia and Lisa cover an enormous amount of ground including the all important lead conversion process the most important part is that this is about becoming a rich network marketer.   Not a poor network marketer.  Let me explain.

In the spirit of the Renegade Network Marketer and Site Build it! their goal is to systematically help move you out of a state of dependency and increasingly towards a state of independence.  That’s why they chose the powerful symbol of the flag of the United States, along with the title of their book “The Lead Conversion Kit”.

Alicia and Lisa put it this way, “One of the most important lessons we hope you understand now is that sales do not begin and end with your network marketing company.”

Let me share with you why they tell you this. It’s because they care.  You see it’s about being truthful and honest with you so that you can make the most well informed decisions for your business and your future.

It’s great if you’re in love with your network marketing company.   Many distributors are.  But don’t become so starry eyed that you don’t protect yourself.  Through all your hard work you owe it to yourself and your family to develop multiple streams of revenue (not just a network marketing income).

We need to remove the emotional aspects of owning and running a profitable business and look at the hard facts of business management.  It simply is not smart business to put all your eggs in one basket.

I hope you’re as excited and eager to get going as I was when I read this book. . .

That’s just the beginning of where this book will take you in your business. This is not an ordinary book.  This is a comprehensive training manual to expand your mind so you can realize the FULL potential of your business!

Warm regards,

Alicia Bausley